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Social Media is a necessary marketing tool for any business that wants to stay relevant and visible in today's online business world. In fact, 92 percent of marketers say that social media has increased exposure, which means that if you don't use social media to its full potential, you could be missing out on a huge opportunity.

Sometimes, going back to basics and focusing on creating excellent quality content, which will perform well organically, can be the key to your social media success.

In simple terms, social media marketing or social media marketing is a form of digital marketing that is carried out through social media platforms.

You know, that personal branding is the key to success so that you get noticed by the company where you apply for work? Through social media platforms, employers see how you express yourself, from your feelings to your character. This effort becomes their tool to assess whether you are the candidate they are looking for and fits the company culture. Referring to data released by HCA Canada, 28% of company managers use candidate social media to find out information about them. In fact, 47% of respondents admitted that they did not really like interviewing job candidates who could not be found online.

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