Brand Activation

Brand Activation

If you're looking for a brand activation definition, look no further! In simple words, brand activation is what you do to make people aware of your brand through experiences or engagements. It's what you do to make your brand more memorable.

A unique brand experience can happen in a grand, fashion-like event in an expensive hotel or restaurant or in a more target-based way by simply sending the right samples to the right people.

Brand activation highly relies on elements of surprise and creativity.