Getting to Know More in Social Media Marketing
In simple terms, social media marketing or social media marketing is a form of digital marketing that is carried out through social media platforms.
Why is Social Media Marketing Important?
1. Build brand awareness
2. Make it easy to get feedback directly
3. Help get consumers and expand marketing targets
4. Increase the number of product sales
5. Studying competitors
Strategy in Social Media Marketing
1. Learn the tastes of the audience
By studying the tastes of the audience, it can be used as a benchmark for the suitability of your product.
Mapping your audience is also useful for determining what content your audience is interested in. The more suitable the tastes of the audience with the content you present, the greater the engagement.
2. Determine the platform you want to target
Each platform has different features. By having a platform that is used, the packaging of content also needs to be adjusted to the platform and the users of that platform.
For example, a product will be marketed on Instagram. So, the product must be marketed in a millennial style. What's the reason? Most Instagram is used by millennials, so the content must be packaged as relevant as possible.
3. Create interesting content
The step before creating content, you must research first. Find out the needs of the audience that can be displayed in the content to be created, and also find out what type of content the audience likes the most.
4. Set a posting schedule
Set the right time to sell products, by seeing when people are active on social media.
5. Evaluation
Social media will present accurate data about success in the marketing process. This data can be used as learning material for better social media marketing in the future.
Social Media Options You Can Use
1. Instagram
2. Tiktok
3. Twitter
4. Youtube
5. Facebook
6. LinkedIn
Advantages and Disadvantages of Social Media Marketing
Advantages
1. Flexible
2. Can be used for free
3. Reach a lot of people
4. Can be operated easily
Deficiency
1. Competition is quite tight
2. Difficult to maintain business reputation
3. Lack of trust from customers
With social media, marketing activities can be accessed very easily, free of charge, and have a wide reach.