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The Imboost Force brand is a health supplement and multivitamin product in the form of film-coated caplets. Many of these supplements are a mainstay to help maintain endurance.
Imboost Force digital campaign focuses on brand awareness and sales with a target audience of all gender demographics from ages 30-45. This campaign runs on social media with dashboards on Instagram, Facebook, Programmatic, CPAS, and YouTube with a duration of 6 months from August 2022 to January 2023. This campaign managed to exceed the target of 156.06% with an achievement of 84,758,516.
Brand awareness is a marketing term that describes the extent to which consumers recognize a product or brand. Creating brand awareness is also key in promoting new products or reviving old brands (rebranding).
Brand awareness benefits
Every customer journey begins with brand awareness, which is when the audience is first aware of the existence of the brand. Hubspot has summarized some of the benefits of brand awareness, namely:
Can build trust
Brand awareness can grow customer trust. When someone wants to make a purchase, products that people hear and talk about more often are more likely to be chosen. This is because customers are familiar and know real testimonials, so they more easily believe that the product has certain qualities.
Can build brand equity
Brand equity is something that describes the value of the brand (brand's value). This picture is obtained from consumer experience and perceptions of the brand. Positive experiences and perceptions mean good brand equity, and vice versa.
Brand equity can be increased by consistently building brand awareness while promoting a positive customer experience.
Create an association
When a brand has been in the market for a long time with a marketing strategy that is also sustainable, the brand has a high chance to become top of mind to mention the term itself.
For example, many people refer to bottled mineral water as Aqua. In fact, bottled water on the market has different brands. Another example is Google. Many people call the search engine with the term Google. In fact, Google is one of the search engine "products".
